Make Money Online Through Effective Communication
Communicating with buyers has always been one of the hardest aspects for a business owner who wants to make money online. From the moment they reach your landing page to the time they click “buy” your marketing platform is communicating all kinds of unseen details to the consumer. While the content, as many put it, is “king” there is still a lot to be said about the frequency, method, and media through which the communication takes place.
The best gimmick in the world doesn’t make a difference if the buyer can’t find your web address after forgetting to bookmark it. It doesn’t help if they can remember a logo or jingle but not a name. There are hundreds of effective follow-through methods that can keep readers attracted while still providing the value they seek. In fact, you may find that it’s the secondary communication that really makes the sales.
You Gotta Greet ‘Em First
Somewhere along the line internet marketers have forgotten the principals of “first impressions”. Screaming ads prompting the reader to “BUY QUICK BEFORE THE TIMER EXPIRES” are hard to recover from, let alone forget. There is still an obvious advantage to inspiring a buying mood before the visitor has the chance to get bored but there are better ways to do it. An advertisement or newsletter prompt that offers an actual value, such as a free e-book, will offer up an expectation of further value which certainly works to the benefit of any online business.
Build Solid Rapport
So you’ve got the reader by the seat of their pants. They’ve signed up for your newsletter or may have already volunteered a purchase. The mission doesn’t end here. You may think that once they’ve signed up for the newsletter that daily barrages of updates and offers may present a good strategy. Maximizing visibility = good but pestering = bad. Consider weekly autoresponder updates that offer valuable information without being overwhelming. Your reader obviously liked something you already did so don’t lose your steam by stepping it up too quickly.
Keep them Hooked
They need something and you’ve got it. Capitalize on whatever you have previously offered the readers. If you have sold them an affiliate product follow up with valuable information about how to use it more effectively. If you make money online through a business landing page make sure your customers can get resources that improve their experience without necessarily making a purchase. Sometimes the real money comes from the authority that you project, not necessarily what you have to sell.
Effective communication is something that the internet has made extremely easy for businesses that make money online. There is really nothing simpler than using the tools available widely on the web to effectively maximize revenue potential while minimizing time spent. The problem is that everybody has equal access to these tools, so it’s really in the way that you use them that counts. Instead of making lemonade with what life gives you, make meringue pie. You’ll be sure to create a lasting impression on the block.
